There may be no better face for a brand heading into the Olympics than gold medal swimmer Missy Franklin. Franklin's endorsement portfolio is getting ready to explode and she became a member of Team Wheaties last week. Franklin agreed to a year-long deal with the cereal that h... Read More
World Wrestling Entertainment is using one of their newest stars on a big campaign leading up to WrestleMania 32. WWE Diva Paige is appearing in a Snickers commercial as part of the Hungry for Mania promotion. She can be seen snacking on a Snickers in the spot as she transfers from princess... Read More
Expect American track and field star Allyson Felix to rack up the endorsements leading up to this summer's Olympics in Brazil. Felix latest deal is with Chobani yogurt. Chobani shares her mission of keeping people healthy and the brand will transition with her as she likely competes in... Read More
Toronto Blue Jays pitcher Marcus Stroman may be one of the most engaging personalities in baseball. Despite missing most of the 2015 season after tearing his ACL, marketers have taken notice. Stroman announced on Twitter this week that he has signed with Jordan Brand. He posted a phot... Read More
Canelo Alvarez is quickly becoming the face of a new era of boxing. Marketers have taken note and this week, Alvarez agreed to an endorsement deal with Tecate beer. He will wear the Tecate logo on his trunks in his next two fights on Cinco de Mayo and Mexican Independance Day weekends. &nbs... Read More
As another golf season kicks into high gear, Bubba Watson remains one of the most popular players on the PGA Tour. One of the things that has changed for Watson is his golf gloves. He has signed an endorsement deal with G/Fore to wear their colorful gloves. While the deal does not off... Read More
The race for companies to scoop up potential stars as endorsers from this summer's Olympic Games continues. American track and field standout Ashton Eaton is the latest of these gold-medal hopefuls to agree to a deal. Eaton has agreed to an endorsement deal with Gillette. He previ... Read More
Sports apparel giant Adidas is betting that American League Rookie of the Year Carlos Correa is going to be baseball's next big thing. They signed the second-year Houston Astros shortstop to a five-year endorsement deal this week. Correa's business manager did tell the Houston Chron... Read More