Matt Fitzpatrick is one of the rising names in the golf world. It can be said that Hole19 is on a simliar tradjectory in the golf app space. That made the duo a perfect pairing to team up. Last week, Fitzpatrick was announced as Hole 19's first brand ambassador.... Read More
After a banner week at the Masters, 22-year-old Bryson DeChambeau is turning pro, starting at this weekend's RBC Heritage. With his decision comes the lucrative opportunity of endorsement deals. DeChambeau's first agreement is with Cobra Puma Golf. He will start his career pla... Read More
Amazon enlisted the help of two NBA TV broadcasters to promote their hands-free home speaker Echo during the NCAA Tournament. Basketball greats Grant Hill and Steve Smith appeared in a successful ad campaign for Amazon Echo. The spot titled "Seven Steps" features Hill chastising S... Read More
AT&T used social media platforms to build brand awareness during this most recent NCAA Tournament. One of the stars of their campaign was no other than newly-minted Basketball Hall of Famer Shaquille O'Neal. The initiative drew over a million viewers on Snapchat alone. Twitter... Read More
There were several marketing campaigns that were successful being centered around this year's NCAA Tournament. One such iniatiive featured NBA legend Charles Barkley on behalf of Capital One. Capital One teamed Barkley with actor Samuel L. Jackson and director Spike Lee in the sp... Read More
Under garmet company Jockey had a natural tie-in to San Diego Chargers running back Melvin Gordon when they made him their latest brand ambassador in January. He great up in Kenosha, Wisconsin where Jockey is headquartered. That made Kenosha a perfect place for Gordon to make his firs... Read More
When interntional soccer star Cristiano Ronaldo works with your company, you know you must be doing something right. That has to be the feeling trading firm XTrade had as they signed him to an endorsement deal this week. XTrade puts investment power in the hands of the consumer by... Read More
Masters week is upon us and Nike is rolling out an ad campaign centered around one of their top athlete endorsers. As golfer Rory McIlroy goes for his first green jacket, he certainly has the marketing power of "the swoosh" backing him off the course. The spot titled "... Read More