There is no question that many companies actively seek to be aligned with WWE superstar John Cena. His latest venture with Hefty trash bags is certainly unique. Cena is starring in a commercial campaign that brings back the classic 1980's "Hefty! Hefty! Hefty!" chant. Th... Read More
It is quite a time to be Nigerian soccer star Odion Ighalo. Ighalo is a main fixture for the English club Watford and now he has a new endorsement deal to boast as well. MultiChoice Nigeria has signed Ighalo to be their newest brand ambassador. Multichoice is a leading video ent... Read More
Boston Red Sox outfielder Mookie Betts has been one of baseball's best success stories this season. His bat provider, Axe Bat, can take at least some of the credit for his star taking off. Last week, they entered into a multiyear endorsement partnership with Betts. He is the... Read More
Challenger golf brand Parsons Xtreme Golf has a new high profile name associated with their brand. Major winner Charl Schwartzel has signed an endorsement deal with the company that becomes effective this week at The Open Championship. Schwartzel will use several PXG clubs this week at the... Read More
Colombian soccer star James Rodriguez may be building a whole new career as a result of his new endeavor off the pitch. He is one of the faces of Calvin Klein's new fall ad campaign. He is the one athlete that is part of the fashion brand's 2016 #MyCalvins global campaign. In... Read More
WNBA rookie standout Rachel Banham already has her second endorsement deal and a new commercial to boot. Last month, she agreed to the partnership wtih BiPro USA. BiPro USA is a company that provides whey protein products. Banham started using their powders and protein water... Read More
MetroPCS took advantage of a high publicity weekend for mixed martial arts by releasing a new ad campaign featuring former UFC champion Anthony Pettis. The spot debuted just in time for Saturday's banner event, UFC 200. The commercial is titled, "Wireless Figured Out". I... Read More
Even at the age of 18, Brooke Henderson has taken the golf world by storm. Corporate partners are taking notice, most recently apparent with her deal with Google. Henderson is a new brand ambassador for Google's Android Wear watch. The smartwatches offer an array of golf ap... Read More