Many people are drawn to inspirational stories of people who have overcome adversity and achieved great success. This is never more evident than in the world of sports. In many ways, athlete marketing is where modern influencer marketing originated. Athlete creators' reach has widened thanks to social media. Those with fewer than 1,000 followers can even have a significant impact on niche audiences.
Why should companies collaborate with athlete creators?
Athlete brand ambassadors, whether popular or not, can be a valuable asset to your team if you are looking to connect with online audiences. The following are some of the things that these creators have in common.
- · Athletes motivate audiences to strive and
achieve ambitious goals
Athletes are viewed as authoritative figures by
People desire to have the lifestyles promoted by
Athletes have some of the most engaged and large
Athletes serve as role models for young
- · Athletes motivate audiences to strive and achieve ambitious goals
- · Athletes are viewed as authoritative figures by many consumers
- · People desire to have the lifestyles promoted by athletes
- · Athletes have some of the most engaged and large online audiences
- · Athletes serve as role models for young consumers
Additionally, using an athlete to headline your social media campaign can help you achieve a variety of goals.
How athletes can help companies reach their marketing goals
Prior to searching for athlete brand ambassadors, it is important to determine what value you want a particular sports star to add. These sports influencers can certainly help with conversions, but many of them can also help with other things, such as:
Increased brand awareness
Boosting website traffic
Showcasing high-quality products and best
practices to your target audience
Creating engaging lifestyle content with your
product as the focal point
Take a moment to break down each goal into key performance indicators once you have created your campaign objectives (KPIs). These KPIs will help determine which measures are indicative of a athlete social media campaign success.
Types of athlete brand ambassadors
The majority of professional athletes are also famous. This means that while a product endorsement may cost more, the brand exposure benefits could be enormous.
Extreme Sports Athletes
Skydiving, base jumping, skateboarding, dirt bike racing, and other extreme sports are physical activities that are riskier than the usual activity. Simply by capturing their stunts and day-to-day activities, these athlete creators frequently engage with sponsors and generate great content.
Sports Entertainment Athletes
Athletes who compete in televised live events, such as American Ninja Warrior, WWE, and e-sports, are another type of athlete. These competitors frequently collaborate with sponsors or promote brands that share their values.
Many Olympic athletes become well-known as a result of their achievements. The majority of the top champions are global sensations, making them ideal partners for international brands.
One of the exploding areas in sports marketing is those brands and companies that are leveraging popular fitness ambassadors. There are many creators in the fitness, workout, and bodybuilding spaces who have built out tremendous following on social media. They are already used to promoting their own content, so they are particularly adept at working with other organizations to help them reach their goals.
The newest category of athlete brand ambassadors that companies are finding useful are the variety of college athletes that have been empowered through the expansion of name, image and likeness laws. These emerging sports stars are finding creative ways to profit off NIL, with a large percentage of that revenue coming via social media campaigns.
If you are looking for athlete brand ambassadors for your next social media campaign, reach out to Athlete Speakers today! Our booking agents are able to assist you with specific suggestions that are tailored to the goals you want to reach and your budget. Fill out our Online Booking Request Form or call 1-800-916-6008 to get started.