There are not many more marketable stars in baseball today then San Francisco Giants catcher Buster Posey.  The All-Star again is the face of a new ad campaign for Esurance.  Esurance is in the middle of a four-year partnership as the exclusive auto insurance partner of Major Leagu... Read More

ClubApp has become a popular way for people to keep up with their favorite teams.  To add some extra power to their brand, they have a agreed to a mult-year partnership with three-time major champion golfer Padraig Harrington. As an endorser, Harrington will participate in campaigns and digi... Read More

Beef jerky and baseball are almost synonymous. That brand synergy made Chef's Cut Real Jerky's latest endorsement deal with Boston Red Sox slugger David Ortiz all the more appropriate.  Ortiz also likes working with Chef's Cut over other jerky brands because of the natural and qu... Read More

Defenders often get overlooked in the world of sports.  That axiom goes out of the window when discussing international soccer star David Luiz however.  Luiz is one of the world's most popular players.  This week, he signed a deal with eyewear brand Smith Optics to be an o... Read More

Hall of Famer Frank Thomas has remained a popular baseball figure in retirement.  With "The Big Hurt" still carrying a signficant fanbase, he became a great target for Direct Digital. They have named Thomas brand ambassador for their dietary supplement, Nugenix.  Even as a for... Read More

Zinedine Zidane has made the successful transition to the next stage of his iconic soccer career as the manager of Real Madrid.  He also remains a draw off the pitch.  Zidane is working with Indian real estate firm Kanakia Spaces.  The Mumbai-based group has named him their la... Read More

New England Patriots quarterback Tom Brady certainly chooses he spots when it comes to endorsing products.  That ends up lending great credibility to whatever companies he does choose to work with.   Simmons Bedding Company has rolled out a partnership with Brady.  He is promoting... Read More

Watch company Tag Heuer may be the first corporate entity to take advantage of the hoopla surrounding the 2015-16 English Premier League champions Leicester City.  They have signed the club's manager Claudio Ranieri as their latest brand ambassador. This agreement comes on the heels of p... Read More

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