Expect American track and field star Allyson Felix to rack up the endorsements leading up to this summer's Olympics in Brazil. Felix latest deal is with Chobani yogurt. Chobani shares her mission of keeping people healthy and the brand will transition with her as she likely competes in... Read More
Toronto Blue Jays pitcher Marcus Stroman may be one of the most engaging personalities in baseball. Despite missing most of the 2015 season after tearing his ACL, marketers have taken notice. Stroman announced on Twitter this week that he has signed with Jordan Brand. He posted a phot... Read More
Canelo Alvarez is quickly becoming the face of a new era of boxing. Marketers have taken note and this week, Alvarez agreed to an endorsement deal with Tecate beer. He will wear the Tecate logo on his trunks in his next two fights on Cinco de Mayo and Mexican Independance Day weekends. &nbs... Read More
As another golf season kicks into high gear, Bubba Watson remains one of the most popular players on the PGA Tour. One of the things that has changed for Watson is his golf gloves. He has signed an endorsement deal with G/Fore to wear their colorful gloves. While the deal does not off... Read More
The race for companies to scoop up potential stars as endorsers from this summer's Olympic Games continues. American track and field standout Ashton Eaton is the latest of these gold-medal hopefuls to agree to a deal. Eaton has agreed to an endorsement deal with Gillette. He previ... Read More
Sports apparel giant Adidas is betting that American League Rookie of the Year Carlos Correa is going to be baseball's next big thing. They signed the second-year Houston Astros shortstop to a five-year endorsement deal this week. Correa's business manager did tell the Houston Chron... Read More
PGA Tour pro Brendan Steele leads a group of golfers who have renewed their steals with Cresa. The real-estate firm is entering their fourth season with Steele, Champions Tour golfer Fred Funk, and LPGA pro Amy Alcott. They will wear the Cresa logo, host clinics for company clients a... Read More
Travis Pastrana has long been one of the headliners in the action sports world. He has recently made a full-circle move too, signing an endorsement deal with Nitro Circus, a company he founded 13 years ago. Pastrana will wear Nitro Circus logos on all headwear and apparel at events and publ... Read More