An odd pairing of former NBA stars has made for one great commercial. David Robinson and Latrell Sprewell recentely teamed up to star in an ad for the travel booking service, Priceline. The spot is titled "When life lessons are on the line". It shows both Robinson and Sprewe... Read More
Buick picked one of the NFL's biggest stars to headline their first Super Bowl commercial in company history. New York Giants standout wide receiver Odell Beckham Jr. headlined the "Big Day" ad. The commercial is promoting the Buick Cascada, which is the automaker's first... Read More
Last year's NBA MVP runner-up James Harden has a treasure trove of endorsement deals. According to Forbes, Harden makes $17 million annually off the court with sponsorship deals. He may have his most fitting partnership yet. Harden is now working with Trolli, a Ferrara Candy brand... Read More
WIth the golf calendar just getting into full swing, Ping has locked up one of the their more important international endorsers. Lee Westwood renewed with the brand on a multi-year agreement. Westwood will continue to wear the Ping logo on his hat and play with a Ping bag and at least 11 cl... Read More
Many companies will be locked in an endorsement arms race in the lead-up to this summer's Olympics in Rio de Janeiro. Australian telecommunications giant, Optus, already has a leg up when it comes to scoring major athlete brand endorsers. They have made sprinter Usain Bolt the fa... Read More
Everyone knows how determined Maria Sharapova is on the tennis court, but there is similarly no quit in her off the court as well. Sharapova started a personal gummy line, Sugarpova, in 2012 and now the brand is ready to expand. According to Forbes, Sugarpova will now tackle the choco... Read More
Cleveland Cavaliers guard Matthew Dellavedova still remains a hit in his city after his tremendous 2015 playoff run. The self-confessed coffee nut has partnered Cleveland Coffee to launch his own brand. "G'Day Mate" pays homage to Dellavedova's Australian roots.  ... Read More
Hyun-soo Kim has not even played in a Major League Baseball game yet, but he has his first endorsement deal with an American company. Under Armour has made reached an agreement with the Baltimore Orioles rookie. The sports apparel brand will provide Kim with cleats, batting gloves... Read More