Two players likely bound for the NBA Finals are the stars of Verizon's most recent campaign. Golden State Warriors forward Draymond Green and Cleveland Cavaliers guard Kyrie Irving are helping Verizon with their "Data Dunk" initiative. Data Dunk is an actual contest for... Read More
A week out from the NFL Draft, Nike locked up the quarterback who could be the top overall pick. Cal QB Jared Goff signed his first major endorsement deal with the company last Wednesday. Nike Football welcomed Goff to the brand with a 30-second cartoon detailing one of his most recognized... Read More
For Masters week this month, AT&T whipped up something special featuring one of golf's biggest stars and his fellow Dallas-area sports celebrity. Dallas Cowboys quarterback Tony Romo joins top-ranked golfer Jordan Spieth in a colorful ad. In the spot titled "Caddie",... Read More
BODYARMOR has started to make waves in the sports drink world. To further boost their platform, the comapny has signed their first endorser from the golf world. Dustin Johnson is the newest BODYARMOR brand ambassador. He will be used in advertising, social media and overall mark... Read More
Chicago Cubs pitcher Jake Arrieta became one of baseball's true stars last season. This week, Saxx Underwear signed him to a endorsement deal in hopes of capitalizing on that popularity. Arrieta is going to be featured in Saxx's "Free To Move" campaign. He will... Read More
Gillette is rolling out an extensive ad campaign for this summer's Olympics that they hope features some of the Games' stars. With Brazil serving as host nation, it made perfect sense that international soccer superstar Neymar would lead their roster. Gilette bills itself as t... Read More
When you play in Los Angeles, opportunities off the field are sure to find you. Dodgers outfielder Joc Pederson is certainly capable of taking in an endorsement haul independant of Hollywood's bright lights, but it has not hurt either. Pederson was announced on Tuesday as a brand... Read More
Gennady Golovkin now has an endorsement deal that fits his lofty status near the top of the boxing world. This week, he signed a multi-year deal with Jordan Brand. It is a full marketing agreement for Golovkin. That means that Jordan will develop an entire image around him... Read More