Portland Trail Blazers star Damian Lillard is part of the new advertising campaign for Powerade. He is the sports drink company's latest brand ambassador. The "No Easy Bucket" 30-second spot profiles Lillard's hard work to get to the top of the basketball world. He is seen... Read More
One of the most marketable stars in this year's NFL Draft has a new endorsement deal with apparel giant Adidas. Former Michigan star Jabrill Peppers is the latest athlete to sign with the company. Adidas has been tremendously involved during the draft process, most noticeably with their... Read More
Formula One star Lewis Hamilton has long been among the top standouts in racing. Monster Energy is hoping to capitalize on his popularity, signing him to a personal endorsement deal. As part of the agreement, Hamilton will take part in global promotional campaigns. Monster is also creating... Read More
In advance of the 2018 Winter Olympics, USANA Health Sciences is teaming up with someone who could be one of the biggest stars of the Games. Skier Devin Logan is the company's newest brand ambassador. USANA Health Services is a nutritional company that manufactures supplements, personal... Read More
Minnesota Twins pitcher Trevor May is in Spring Training camp fighting for a spot in the starting rotation. He also has a new deal as brand ambassador for an eSports team. May is working with Luminosity Gaming. He goes under the username "iamtrevormay" and will be part of Luminosi... Read More
Olympic gold medalist Maddie Bowman has a new endorsement deal. She has agreed to a three-year pact with Clif Bar. The move makes sense given Clif Bar's status as the official energy food of U.S. Ski and Snowboarding. Bowman joins an impressive roster of athletes mostly comprised from o... Read More
Ottawa Senators defenseman Erik Karlsson is one of the top stars in the NHL and a true fan favorite. His popularity in Ottawa led to a new partnership as brand ambassador for the Mark Motors Porsche dealership. The one-year deal includes Karlsson promoting the brand on social media. Mark Mo... Read More
Two of the stars of the myriad of Super Bowl commercials were football greats Rob Gronkowski and Terrell Owens. The duo appeared in a T-Mobile ad alongside with one of the biggest names in music, Justin Bieber. The spot shows Bieber narrating a history of touchdown celebrations. With a titl... Read More