While Washington Redskins quarterback Kirk Cousins has become a big draw in the D.C. metroplex. Virginia Tire & Auto is the latest company to sign him to an endorsement deal. As part of the pact, Cousins is going to be featured in radio and print ads as well as in-store marketing.  ... Read More
The marketing power of New York Yankees legend Mariano Rivera remains viable even several years removed from his playing career. He has a new deal as a brand ambassador for performance insole manufacturer OrthoLite. Rivera will collaborate with OrthoLite on a variety of initiativ... Read More
Generali Deutschland AG has signed the top female tennis player in the world to an endorsement deal. Angelique Kerber is the new brand ambassador for Generali Vitality. Gernali Vitality is a new health and wellness behavioral program that launched July 1st. They are helping the... Read More
One of the top stars of the Olympics has her first post-Games endorsement deal. American gymnast Simone BIles has a new partnership with Mattress Firm. The BIles pact is a multiyear agreement. Mattress Firm is the largest company of its kind, with over 3,500 stores spread across... Read More
One of the top IndyCar drivers is locked in on a longterm sponsorship deal. Ryan Hunter-Reay has extended his contract with Andretti Autosport and express mailing company DHL through 2020. DHL has worked with Hunter-Reay since 2011. He will continue to perform different functions for them a... Read More
Indy Car driver Alexander Rossi is one of America's newest racing stars. Tag Heuer hopes to leverage his new popularity by signing him to be their latest brand ambassador. The iconic watchmaker sees Rossi as a perfect fit for their "Don't Crack Under Pressure" compan... Read More
The online job recruiting service, randrr, is taking their brand to the world of golf. They have signed their first ever endorsement deal in the sport with PGA Tour pro Chris Kirk. It is a multiyear deal with Kirk. He will wear the randrr logo on the chest of his golf shirt at all tou... Read More
Konica Minolta has decided to strike early on one of golf's rising stars. After recently turning pro, Beau Hossler has signed a deal to be a global ambassador for the company. Hossler will be heavily involved in Konica Minolta marketing and social media campaigns. He will also wea... Read More