Ben Zobrist's offseason signing with the Chicago Cubs has allowed the Eureka, Illinois native to have a return to his roots of sorts. Zobrist is furthering that reconnection by becoming an official spokesperson for Olivet Nazarene University. He graduated from Olivet in 2004 and spent t... Read More
Reebok has found a home in the UFC. They signed a six-year agreement with the organization in 2014 that made them the official outfitter and apparel provider. Several UFC athletes have also gotten on board Reebok train. The latest is former featherweight champion Jose Aldo, who... Read More
The international soccer market provides a vast array of potential for marketers. Their are great opportunities for regional and international exposure. Real Madrid star Gareth Bale certainly provides the latter. Foot Locker agreed this week to a one year endorsement contral wit... Read More
The Jordan Brand is getting in on the game of scooping up top NFL Draft prospects. They have inked former FSU star cornerback Jalen Ramsey to an endorsement deal. Ramsey posted the announcement via his Instagram account on Saturday. He said in the post that he grew up wearing Jordan a... Read More
While it has been several years since the Seattle Sonics left town, citizens of the Emerald City still hold their former basketball stars in high regard. Retired NBA star Shawn Kemp recently rejuvinated that nostalgia with a unique marketing campaign. Spirit Airlines brought Kemp on board t... Read More
New York Knicks superstar Carmelo Anthony is joining with Macy's and Nickelodeon on a most unique partnership. They are introducing a boys apparel and accessories line inspired by Teenage Mutant Ninja Turtles. The TMNT x Melo line will feature t-shirts, hoodies, shorts,... Read More
With the Major League Soccer season underway stateside, Heineken is launching a brand new ad campaign to soak up soccer fever in the U.S. Their year-long "Soccer Is Here" message began with two 15-second spots that aired nationally on Sunday. New York City FC's David Villa is... Read More
Playing with a star-studded roster on the court may make it tough for Cleveland Cavaliers forward Kevin Love to grab the spotlight at times. As one of the most stylish players in the NBA however, that experience is not replicated off the court. Marketers have taken note of Love's way wi... Read More