Former NFL Quarterback Joe Theismann Talks to CNBC About Superstar Branding

Joe Theismann was one of the first superstar quarterbacks in the NFL and he has seen a lot of changes to the sports world since then. He recently joined CNBC for a wide-ranging conversation about how technology is influencing the athlete branding process. 

Theismann shared thoughts on how sports stars are different now because of social media. He also talked about how social platforms and the rise of fantasy sports have increasingly made athletes individual entities.

There was also extensive conversation about the future of networks, technology and sports broadcasting, something Theismann had strong thoughts about. 

"I think the next element going to be the streaming aspect of sports," said Theismann. "Obviously streaming is so important. That's where you get into this instant viewership."

A link to the entire interview is available here.  

Before becoming a popular commentator, Theismann spent his entire 12-year NFL career with the Washington Redskins. He was a two-time Pro Bowler and guided the franchise to back-to-back Super Bowls. 

Theismann was also a first-team All-Pro and the NFL Offensive Player of the Year in 1983. He was unfortunately forced into retirement due to injury in 1985, but is a member of the Redskins Ring of Fame. 

Theismann spent nearly two decades in broadcasting with ESPN and worked on the network's coverage of Sunday Night Football and Monday Night Football. He also has been part of the NFL Network. 

To inquire about Joe Theismann's speaking fees and appearance costs, contact the agents at Athlete Speakers by calling us at 800-916-6008 or by Starting Your Booking Request Now.

Joe Theismann on Tiger, Lebron and superstar branding from CNBC.