It has potentially been the most challenging season of Russell Wilson’s career on the football field, but the Seattle Seahawks quarterback remains a marketing star off of it.  A spot for Bose headphones where he teams up with Seattle-based rapper Macklemore has been running throughout the... Read More

At 10-0, the Carolina Panthers may be this season’s greatest NFL success story.  Head coach Ron Rivera has quietly piloted the Panthers franchise to becoming a consistent winner. As Rivera racks up wins on the field, he is also showing support for the USAA off the field as part of a na... Read More

It has been another banner season for New England Patriots tight end Rob Gronkowski.  Along with the on-field success, “Gronk” continues to be a hit off of the gridiron. Recently, he can be seen in a new Jet Blue ad campaign, “I Bring Your Nephew to Work Day”.  T... Read More

After this weekend’s stunning upset victory over Ronda Rousey, it will be interesting to see what’s next for UFC women’s bantamweight champion Holly Holm.  Certainly, it will be hard for Holm to reach the same popularity levels as Rousey, but she does stand to make a jump in t... Read More

After being sidelined with a hamstring injury since Week 1, Washington Redskins wide receiver DeSean Jackson made his return to the field on Sunday.  Jackson also had a shiny new endorsement deal to accompany his comeback. On Thursday, sportswear company BRANDBLACK announced the three-time P... Read More

The breakout star of the baseball postseason has been the New York Mets’ outfielder Daniel Murphy.  As the Mets get ready to start the World Series on Tuesday, Murphy is one a historic tear, with a home run in a record six straight games. That brings up the interesting question of what... Read More

Minnesota Vikings running back Adrian Peterson is still going strong at the age of 30.  Peterson’s consistency and longevity has paid dividends on the endorsement market for years and that has never been more evident then during this comeback 2015 NFL season. He told ESPN.com that he h... Read More

As one of the breakout stars of baseball’s postseason, it is no surprise that Chicago Cubs’ rookie Kyle Schwarber has endorsement opportunities coming his way.  Last week, hat maker New Era signed Schwarber as a brand ambassador. His deal with New Era will run through 2017. ... Read More

Archives