Dallas Mavericks superstar Luka Doncic may not yet have an NBA MVP award for NBA Finals trophy under his belt, but there is no questioning his global appeal as a brand ambassador. The Doncic endorsement portfolio is taking the next step with his equity partnership with Biosteel. Biosteel, a sports n... Read More

Athlete Speakers is changing the way business is done for speakers bureaus and sports talent marketing agencies. They are charting a new course for the way talent is compensated for speaking engagements, endorsement deals and appearances with the help of former Baltimore Ravens Super Bowl Champion B... Read More

The NFL Draft has come and gone and while hundreds of players have new teams to go to, many also have additional partners as they begin their professional careers. In the lead-up and during the draft, several endorsement partnerships were revealed with some of the very top prospects entering the lea... Read More

Following the U.S. women soccer team's World Cup victory this summer, we wrote about the spike in marketing opportunities that were to come for many members of the squad. That momentum has kept up through the fall, as names like Megan Rapinoe and Alex Morgan continue to be some of the most in-demand... Read More

Many of these partnerships will be evident by the commercial campaigns that highlight NFL Sundays. They add value for partners due to the tremendous exposure that these standouts get this time of year. Baker Mayfield signs with BodyArmor and Progressive After a highlight rookie campaign an... Read More

Endorsements Flooding in for the NBA Rookie Class

For most NBA rookies, the summer has been a time to acclimate with their new franchise. Several of the league's rookies have also picked up lucrative endorsement deals in the days leading up to and following the NBA Draft. The most major recent agreement to drop was the top overall pick, Zion W... Read More

The United States women's soccer team brought the World Cup home again and now they have endless marketing opportunities, ranging from speaking engagements, appearances, endorsement deals and more. The team has already had a busy week, with their visibility at an all-time high fo... Read More

Before he even took a snap as starting quarterback for the Kansas City Chiefs, it was clear that Patrick Mahomes had enormous potential as an endorsement star. After an MVP season, that promise has been converted into reality with a bevy of opportunities coming the third-year signal caller's way.As... Read More

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